The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century Arlo Kristjan OBrady

ISBN: 9781403991713

Published: April 3rd 2006

Hardcover

224 pages

Description

The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century by Arlo Kristjan OBrady

The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century by Arlo Kristjan OBrady
April 3rd 2006 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 224 pages | ISBN: 9781403991713 | 10.63 Mb

Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt hot topics for todays business. The Sustainability Effect offers a unique, practical and refreshing perspective on thisMoreCorporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt hot topics for todays business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate.

Drawing on research conducted with some of the worlds largest 500 companies, Arlo Kristjan OBrady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.



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